While some politicians conveniently brand every story they don’t agree with, “fake news”, there are far too many media reports that feature incorrect details or that have little or no factual basis. When social media then promotes these false articles, it can be extremely difficult for the subject of the story to contain the fallout.
Recently we saw the untrue report of Prince Phillip’s “death” go global, with social media even announcing it had been confirmed by French TV and that the Union Jack was flying at half mast over Buckingham palace.
Your company or organisation must be prepared for “fake news”. Your crisis communications plan should include a planned initial media and social media response, and you must respond quickly. Stories can be shared globally in minutes – #BuckinghamPalace trended world-wide for days! While you may not be as famous, don’t underestimate the potential damage that misreporting can do.